Minotore unveils a new visual identity aligned with its ambitions
Today, Minotore takes a major step forward. We are proud to reveal our new visual identity, a reflection of our evolution, expertise, and bold vision: accelerating the digital transformation of financial market players.
An identity that embodies our commitment and growth dynamic
This transformation goes beyond a simple aesthetic change. It symbolizes our unique approach, built on agility, creativity, and collaboration. We co-develop our solutions in close partnership with our clients, fostering long-term relationships to address the challenges of a constantly evolving financial sector.
Our new identity is built on three key pillars:
A sleek and impactful logo: Its minimalist design illustrates our ability to simplify digital innovation and make it accessible.
A Bold Color Palette: Our colors were carefully chosen to reflect Minotore’s DNA:
- Red: A symbol of strength and audacity, representing our ability to push boundaries.
- Purple: Evokes creativity and an innovative mindset.
- Mint: Fresh and dynamic, embodying agility and the energy of the digital world.
A Strong tagline: “Your Digital Driving Force”
This statement reinforces our role as a driving force behind our clients’ transformation, supporting them in the long run.
Digital innovation as a shared journey
Minotore stands out through its dual expertise: deep knowledge of digital technologies combined with a strong understanding of financial markets. Our approach blends technical excellence with a human-centered dimension, creating a unique value proposition for our clients.
We don’t just provide tools—we design customized solutions that precisely address our clients’ challenges. This co-creation process is built on a shared vision and long-term commitment.
A New era begins
This new identity marks the beginning of an exciting new chapter for Minotore. Now more than ever, we are committed to being the go-to partner for digital transformation in financial markets—combining agility, innovation, and expertise to serve our clients.