The challenge.
LYXOR ETF is one of the largest ETF providers in Europe. Driven by a pioneering spirit, the marketing team aimed to bring to market a best-in-class digital platform dedicated to ETFs. Note that LYXOR ETF had an inadequate website content management system that made every change and adjustment a pain. The result was a platform that was almost obsolete, with outdated content and inaccurate data.
In 2014, a call for tenders was launched with the aim of finding a supplier to carry out the website’s redesign.
The major challenge of the project was to manage more than 18 country sites in a simple and centralized way—each offering multiple languages, user profiles, and its own compliance requirements. At the same time, technical challenges related to the ever-increasing amount of financial data and the regular updating of the content of the different sites had to be addressed.
In deed, as mentioned by Clarisse Djabbari (previously Deputy Head of Lyxor ETF): « This project had already failed with other providers several times. »
In 2014, a call for tenders was launched with the aim of finding a supplier to carry out the website’s redesign.
The major challenge of the project was to manage more than 18 country sites in a simple and centralized way—each offering multiple languages, user profiles, and its own compliance requirements. At the same time, technical challenges related to the ever-increasing amount of financial data and the regular updating of the content of the different sites had to be addressed.
In deed, as mentioned by Clarisse Djabbari (previously Deputy Head of Lyxor ETF): « This project had already failed with other providers several times. »
